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Twitter tests letting users follow topics in the same way they follow accounts

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Twitter will begin allowing users to track interests, the company said today, allowing users to view tweets about topics they choose within the timeline. When powered on, you will be able to watch topics such as sports teams, celebrities, and TV shows, with a selection of tweets about those embedded with tweets in your home feed.

The issues will be handled by Twitter, with separate tweets being identified through machine learning rather than editorial curation, the company said. Currently, they are only available for sports, said Rob Bishop, a Twitter product …

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